{"id":6888,"date":"2024-07-03T07:06:18","date_gmt":"2024-07-03T05:06:18","guid":{"rendered":"https:\/\/funny-clarke.46-105-154-110.plesk.page\/job_opportunities\/marketingovy-specialista\/"},"modified":"2025-03-13T09:57:03","modified_gmt":"2025-03-13T08:57:03","slug":"marketingovy-specialista","status":"publish","type":"job_opportunities","link":"https:\/\/funny-clarke.46-105-154-110.plesk.page\/cs\/job_opportunities\/marketingovy-specialista\/","title":{"rendered":"Marketingov\u00fd specialista"},"content":{"rendered":"<h2>Marketingov\u00fd specialista<\/h2>\n<h3>Popis pracovn\u00ed pozice<\/h3>\n<p>Casale\u00a0SA je p\u0159edn\u00ed spole\u010dnost\u00ed v\u00a0oblasti navrhov\u00e1n\u00ed a\u00a0v\u00fdstavby inovativn\u00edch za\u0159\u00edzen\u00ed na v\u00fdrobu zelen\u00e9ho \u010dpavku, standardn\u00edho \u010dpavku, dusi\u010dnan\u016f, fosf\u00e1t\u016f, mo\u010doviny, metanolu, melaminu a\u00a0synt\u00e9zn\u00edho plynu.<\/p>\n<p>Klademe velk\u00fd d\u016fraz na udr\u017eitelnost a\u00a0nejmodern\u011bj\u0161\u00ed technologie, a\u00a0proto se sna\u017e\u00edme poskytovat sv\u00fdm klient\u016fm vysoce kvalitn\u00ed \u0159e\u0161en\u00ed po cel\u00e9m sv\u011bt\u011b. V\u00a0t\u00e9to souvislosti spole\u010dnost hled\u00e1 dynamick\u00e9ho marketingov\u00e9ho specialistu, kter\u00fd se p\u0159ipoj\u00ed k\u00a0t\u00fdmu v\u00a0\u00faseku marketingu a\u00a0bude spolupracovat s\u00a0nad\u0161en\u00fdm, v\u0161\u00edmav\u00fdm a\u00a0mezin\u00e1rodn\u00edm t\u00fdmem.<\/p>\n<p><\/p>\n<p>V\u00a0na\u0161\u00ed organizaci budete podporovat rozvoj podniku t\u00edm, \u017ee pochop\u00edte a\u00a0vyhodnot\u00edte intern\u00ed a\u00a0extern\u00ed prost\u0159ed\u00ed a\u00a0situaci, poskytnete anal\u00fdzu pro monitorov\u00e1n\u00ed pozice spole\u010dnosti Casale ve vztahu k\u00a0c\u00edlov\u00e9mu trhu a\u00a0vyvinete n\u00e1stroje, kter\u00e9 jsou u\u017eite\u010dn\u00e9 pro definov\u00e1n\u00ed strategie obchodn\u00edho a\u00a0podnikatelsk\u00e9ho r\u016fstu a\u00a0d\u00e1le pro marketingov\u00fd pl\u00e1n.<\/p>\n<p><\/p>\n<p>Ide\u00e1ln\u00ed kandid\u00e1t bude dohl\u00ed\u017eet na digit\u00e1ln\u00ed kampan\u011b, webov\u00e9 platformy a\u00a0kan\u00e1ly na soci\u00e1ln\u00edch s\u00edt\u00edch, zpracov\u00e1vat analytick\u00e9 zpr\u00e1vy a\u00a0vytv\u00e1\u0159et poutav\u00fd obsah a\u00a0n\u00e1vrhy na podporu na\u0161ich marketingov\u00fdch iniciativ, p\u0159i\u010dem\u017e bude m\u00edt n\u00e1sleduj\u00edc\u00ed povinnosti:<\/p>\n<ul>\n<li>Digit\u00e1ln\u00ed marketing: Spr\u00e1va a\u00a0optimalizace webov\u00fdch str\u00e1nek spole\u010dnosti a\u00a0veden\u00ed digit\u00e1ln\u00edch reklamn\u00edch kampan\u00ed s\u00a0c\u00edlem zv\u00fd\u0161it viditelnost a\u00a0efektivn\u011b zapojit c\u00edlovou skupinu.<\/li>\n<li>Analytika: Monitorov\u00e1n\u00ed kl\u00ed\u010dov\u00fdch ukazatel\u016f v\u00fdkonnosti a\u00a0m\u011b\u0159en\u00ed v\u00fdkonnosti marketingov\u00fdch iniciativ za \u00fa\u010delem v\u00fdpo\u010dtu n\u00e1vratnosti investic. Vypracov\u00e1n\u00ed podrobn\u00fdch zpr\u00e1v a\u00a0prezentac\u00ed, kter\u00e9 poskytuj\u00ed p\u0159ehled a\u00a0slou\u017e\u00ed jako vod\u00edtko pro obchodn\u00ed rozhodnut\u00ed.<\/li>\n<li>Soci\u00e1ln\u00ed s\u00edt\u011b: Spr\u00e1va profilu spole\u010dnosti na s\u00edti LinkedIn, zaji\u0161t\u011bn\u00ed aktu\u00e1lnosti, atraktivity a\u00a0souladu obsahu s\u00a0marketingov\u00fdmi strategiemi.<\/li>\n<li>Grafika a\u00a0copywriting: Vytv\u00e1\u0159en\u00ed p\u0159esv\u011bd\u010div\u00fdch grafick\u00fdch a\u00a0textov\u00fdch materi\u00e1l\u016f pro r\u016fzn\u00e9 marketingov\u00e9 aktivity a\u00a0zaji\u0161\u0165ov\u00e1n\u00ed souladu s\u00a0vyjad\u0159ov\u00e1n\u00edm na\u0161\u00ed zna\u010dky a\u00a0vizu\u00e1ln\u00edmi pravidly.<\/li>\n<li>Koordinace projektu: Pomoc p\u0159i pl\u00e1nov\u00e1n\u00ed a\u00a0realizaci marketingov\u00fdch projekt\u016f a\u00a0zaji\u0161t\u011bn\u00ed jejich v\u010dasn\u00e9ho proveden\u00ed a\u00a0dodr\u017een\u00ed rozpo\u010dtu.<\/li>\n<\/ul>\n<h3>Po\u017eadavky na pracovn\u00ed pozici<\/h3>\n<p><strong><strong>Vzd\u011bl\u00e1n\u00ed<\/strong><\/strong><strong>  <\/strong><\/p>\n<p>Bakal\u00e1\u0159sk\u00fd titul v\u00a0oboru marketingu, komunikace nebo souvisej\u00edc\u00edm oboru.<\/p>\n<p><strong>Jazyky<\/strong><\/p>\n<p>Plynul\u00e1 znalost angli\u010dtiny slovem i\u00a0p\u00edsmem. Dal\u0161\u00ed jazyky jsou v\u00fdhodou.<\/p>\n<p><strong>Znalost<\/strong> <strong>softwaru<\/strong><\/p>\n<p>Schopnost pou\u017e\u00edvat n\u00e1stroje CRM a\u00a0business intelligence, dobr\u00e1 znalost Excelu a\u00a0PowerPointu.<\/p>\n<p><strong>Dovednosti<\/strong><\/p>\n<ul>\n<li>Zku\u0161enosti s\u00a0grafick\u00fdm designem a\u00a0copywritingem.<\/li>\n<li>Siln\u00e9 analytick\u00e9 dovednosti se schopnost\u00ed interpretovat data a\u00a0p\u0159edkl\u00e1dat realizovateln\u00e1 doporu\u010den\u00ed.<\/li>\n<li>Mimo\u0159\u00e1dn\u00e9 komunika\u010dn\u00ed a\u00a0organiza\u010dn\u00ed schopnosti, dovednost \u0159\u00eddit v\u00edce projekt\u016f najednou.<\/li>\n<\/ul>\n<p><strong>Praxe<\/strong><\/p>\n<p>Minim\u00e1ln\u011b 3\u00a0roky praxe v\u00a0marketingu se siln\u00fdm z\u00e1zem\u00edm v\u00a0oblasti digit\u00e1ln\u00edho marketingu, analytiky a\u00a0spr\u00e1vy soci\u00e1ln\u00edch s\u00edt\u00ed.<\/p>\n<p><a href=\"https:\/\/recruit.casale.ch\/o\/marketing-specialist\" target=\"_blank\" class=\"btn_main blu\" rel=\"noopener\"><\/p>\n<div>\n        <span>Podat \u017e\u00e1dost na tuto pozici<\/p>\n<p>            <\/span><br \/>\n        <span>Podat \u017e\u00e1dost na tuto pozici<\/p>\n<p>            <\/span>\n    <\/div>\n<p><\/a><\/p>\n","protected":false},"featured_media":0,"parent":0,"menu_order":6,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"job_taxonomy":[171],"job_locations":[145],"class_list":{"0":"post-6888","1":"job_opportunities","2":"type-job_opportunities","3":"status-publish","4":"format-standard","6":"job_taxonomy-marketing-cs","7":"job_locations-lugano-ticino-svycarsko"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Marketingov\u00fd specialista &#8226; 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